But that’s not all–both creators have been turned into characters that appear in The Walking Dead: Road to Survival game, along with a Facebook Messenger chatbot. PockeySweets shared the gritty new gameplay content online, as well as a special unboxing of the Skybound MegaBox filled with limited edition The Walking Dead merchandise. Incorporating the game and influencers into the various forms of content was key to making it an authentic and engaging experience for everyone.” “Not only did we decide to partner with influencers on the content side, but we took it two steps further and incorporated them into our Facebook Messenger bot and even as playable characters in the game coming in June. “With The Walking Dead: Road to Survival proving itself as a consistently top grossing mobile game over the last year and a half, our marketing challenge has been how to find new, innovative ways to bring people into the game,” Jen Donahoe, Scopely’s senior director of marketing for mid-core games told ION.
Partnering with superfans PockySweets from Japan and MatPat ( The Film Theorists) from the US, Scopely and Skybound gained the benefit of tens of millions of YouTube fans worldwide in addition to their own. When it came time to release its new game features, Scopely and Robert Kirkman’s Skybound Entertainment could have relied on the game’s existing popularity and rode the Season 7 hype train wherever it led. Instead, they decided to get creative. The Walking Dead: Road to Survival is already a big hit, garnering over four million downloads in its first week alone and two years later, hosting over 34 million players worldwide.
Scopely’s latest and largest update-a five-week arc called World At War– coincides with the show’s brutal Season 7 narrative, as well as the comic series’ story arc of the same name. Fans of the gory comic-book-series-turned-TV-show-phenomenon keep the adventure alive thanks to Scopley’s mobile RPG title, The Walking Dead: Road to Survival, which is updated to reflect developments on the show. The Walking Dead franchise is very much alive and well, although we can’t always say the same for its characters.
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